Whether you are new to SEO or a seasoned professional, there is always something to learn. There are certain trends that are bound to become more important as time goes on. These SEO statistics for 2023 are sure to prove valuable as you begin to plan for your next marketing campaign.
Voice searches
Whether you’re trying to improve your website’s ranking or you’re looking to increase your list of followers, voice searches are a vital part of your SEO strategy. If you’re not prepared, you could find yourself in the losing end of the search game.
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Voice searches are growing in popularity. According to ComScore, one in four people between the ages of 16 and 24 use a voice search tool on a smartphone at least once a day. However, despite these figures, voice searches are still a relatively new technology.
Voice searches are more natural than text-based searches, which makes them easier to use and more convenient. Most searches are performed when the user is on the go, and they are also used for local searches.
According to a study by Bright Local, one in two consumers used voice search to find local business information in the last year. This includes searches for restaurants, hotels, and other types of services.
Voice search assistants, such as Google Home and Alexa, are becoming more popular. In the US, Amazon has a huge share of the market. It is estimated that seventy-five percent of US households will own a smart speaker by 2025.
In the US, voice searches account for 20% of queries on the Google mobile app. Voice-based searches are also three times more likely to be local than text searches.
Voice search technology is getting more and more accurate. Google’s speech recognition system has an accuracy rate of ninety-five percent when speaking in English. The system also has the ability to translate 22 dialects of Mandarin, Japanese, and Korean.
Despite these advances, text-based searches will continue. In the US, one-third of adults use a voice search tool daily.
Mobile device usage
Having a mobile optimized website has become a must for serious businesses. If you’re going to do well in the mobile space, you need to have a mobile optimized version of your website as well as an optimised version of your desktop website.
A mobile optimized website will help you increase your rankings in mobile searches. A website that loads fast is also a big plus. A mobile optimized website should have a clear layout and easy navigation.
Google has been gradually moving towards a mobile-first indexing system for some time. This will mean that all websites will be indexed using mobile-first indexing by 2023. In addition, Google Chrome is set to block third-party cookies by 2023, making it more difficult for users to navigate your website and perform search queries on your website.
One of the most interesting mobile technology trends is the rise of voice-enabled devices, such as Google Home and Amazon Echo. These devices allow users to search the internet by voice. Voice search is expected to become a major search engine in the near future. This will require monitoring of changes in search algorithms, and implementing a strategy that will make you appear in search results.
The best SEO strategy is to focus on providing relevant content. You should also ensure that your mobile version of your website is as robust as the desktop version. To do this, you should use structured data. This will allow search engines to understand more about your website and give them more information about your content.
In addition, you should also be careful to use the most important keywords. Search engines are continually improving their understanding of user intent and search habits, and implementing a strategy that focuses on these factors will help you get found in the search engines and have your content read.
Long-tail keywords
Using long-tail keywords in SEO is an essential tactic to increase your click through rate and generate more organic traffic to your website. These keywords are less competitive and more useful to search engines. Long-tail keywords are often used by people searching for a specific answer to a particular question.
When performing a search, Google’s autocomplete field is an excellent source of long-tail keyword suggestions. This feature works by using actual search terms and returning a list of possible related search terms. It also shows a list of related searches below the main search result.
The keyword planner in Google’s AdWords toolbox is an excellent resource for identifying the best long-tail keywords. This tool is built for optimizing pay-per-click campaigns and allows you to sort by bid range, monthly searches and competition.
Google’s Search Console is a free resource that provides accurate keyword impressions, CTR and overall ranking. It also allows you to see a list of the top 1000 ranking keywords. These keywords are also a good source of long-tail keyword ideas.
Another tool to consider is the WordTracker keyword tool. Its most useful feature is the keyword report, which provides an overview of the most popular search terms. It also provides useful details such as keyword difficulty and competition. This tool is popular with SEO practitioners. Its free trial is a great way to test it out.
Another way to generate long-tail keyword suggestions is to browse forums and blogs. Check out the titles of the most popular threads and try to identify common questions. These questions will be great opportunities for link building.
As a bonus, long-tail keywords are likely to improve your overall ranking in Google Search.
Video content
Creating video content is a great way to boost sales and connect with your target audience. This can be done in a variety of ways, including product demonstrations, explainer videos, or simply entertaining videos. Video has become a key part of digital marketing, and businesses should take advantage of this growing opportunity. Here are 50 SEO statistics for video content in 2023.
The average internet user watches 19 hours of video per week. In the next few years, this number is projected to grow to over 100 minutes per day. YouTube, Facebook, and Twitter are among the most popular places to distribute video content.
Videos can help you reach your target audience, and they can even help you solve their problems. In fact, 87% of consumers want more videos from brands.
Video has also shown to increase conversion rates. Studies have shown that videos can generate up to 84% more leads. It is also important to remember that videos can help customers remember information better. This can lead to higher sales and more traffic to your website.
Videos are also an effective tool for marketing to busy consumers. Compared to reading text, videos are more convenient for customers to watch on their mobile devices or laptops. They also provide consumers with information on a product, making it easier for them to conceptualize how it can be used.
In addition, videos can be used by customers who may have difficulty reading. For instance, if a customer has a hearing impairment, captions can make the video easier to watch. These captions are also indexed by search engines, making videos easier to find.
Videos have proven to be effective marketing tools, and more businesses are turning to video to market their products and services. As a result, more companies are investing in high quality video content.
User experience signals
Considering that Google has a huge amount of data about website traffic, it’s no surprise that they’ve started to use UX signals to determine how to rank websites. Over the years, they’ve tested a number of ranking factors and have found that a good user experience can have a big impact on a website’s ranking.
There are a few different metrics that Google has included in their report. One of them is time spent on a page. Google measures this metric using organic traffic. You can also track this metric using Google Tag Manager.
Similarly, there are some metrics that Google hasn’t released in their report. One of them is Core Web Vitals, which is a set of metrics that Google uses to determine how well a website performs in the search engine. These metrics include page loading speed, interaction, visual stability, and more. These metrics combine with existing UX signals to create the page experience signal.
The first input delay is a measure of how long a user has to wait before being able to input their query. It’s measured in milliseconds. A score of less than 100 milliseconds is considered a “good” score.
Another metric is the average session duration. Google defines this as the amount of time a user spends on a page after a click. A longer session indicates a higher likelihood of providing an answer to a user’s query.
A third metric is the number of page views per visitor. You can track this metric using Google Analytics. A high number indicates a better user experience.
Considering how often Google updates its algorithms, you should have no doubts about which signals they are using to determine rankings.
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