Whether you are looking to hire an SEO specialist or you want to do it yourself, you need to know what to do and what not to do. With this checklist, you will have everything you need to know to get started with SEO.
Technical SEO
Whether you’re new to SEO or a seasoned veteran, you should have a technical SEO checklist at the ready. The only thing worse than not having one is having a website that doesn’t function properly, which can hurt your rankings and make users turn to your competitors.
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A technical SEO checklist should cover the gamut. It’s a good idea to check out a variety of SEO tools, as they can help you find and fix problems. One of the most useful tools is WebSite Auditor, which provides a range of tools for SEO auditing. In addition to performing a full site crawl, WebSite Auditor also allows you to generate a report using a variety of templates. This makes it easy to stay on top of your game.
A sitemap is a handy tool that lists all of the pages on a website. It’s a great way to keep your visitors on the site, and it also shows search engines how to crawl your site. Sitemaps also allow you to hide or restrict access to pages that aren’t search engine friendly, like large multimedia files.
It’s also a good idea to compress your images. This can reduce the file size of your HTML files by 50 to 70 percent. You can also add a browser cache to help increase site speed. Another good idea is to use a content delivery network (CDN), which delivers information to users faster. If you’re interested in learning more, check out Google’s developer information.
The most important technical SEO checklist item is your site’s content. This includes all of the content on your pages, including images, video, and content that isn’t directly on your site. It also includes any external links that point to your site. In addition, it’s a good idea to ensure that any internal links are not overly obtrusive. You can also make your site more friendly to visitors by adding a simple navigation bar.
Another useful technical SEO checklist item is a content delivery system, which can reduce the size of your site and allow it to load faster. This is especially important for mobile visitors. Moreover, it may be useful to create subfolders instead of subdomains. You can also add a pagination to your HTML files. This will enable users to navigate through your website more effectively. It’s also a good idea to use a subfolder for the site’s main page, as this will make it easier for search engines to crawl your site.
Lastly, the most important technical SEO checklist item is a good content delivery system. This can help improve your site’s indexation and rank in search engines.
On-page SEO
Having an on-page SEO checklist is a great way to keep up with your on-page optimization, as well as to help you create high-quality content that will boost your ranking in Google. Search engines love content that provides a great user experience. However, they don’t want to see your keywords compromising your readers’ experience. This is why it’s important to pay attention to each of the following points:
Title tags are the boldest element in the search results, and they’re a critical ranking factor. To get a good ranking, make sure you include your target keyword in the title tag. Title tags should be between 60 and 70 characters. However, if you can’t fit all of your keyword in that amount of space, don’t worry. Using a title tag of over 70 characters will result in a lower click-through rate.
Besides the title tag, you can also improve your on-page SEO by using internal links. Internal links help search engines understand what your page is about, and they can also supplement your audience’s knowledge about your topic. However, they should only be used for links to relevant content. Otherwise, they can quickly drop your page’s rankings.
There are also a number of off-page SEO factors that are important for ranking well. These include social media marketing, link building, and backlinks. Using tools like Backlink Analytics can help you analyze the link profiles of your competitors. In addition, if you’re planning to add multimedia assets to your website, you’ll want to use them in a way that will improve your user’s experience.
In addition to ensuring that you’re using your target keywords in the title tag, it’s also a good idea to make sure your meta description is descriptive and explains what the page is about. You should also avoid using keyword stuffing. Using the same keyword over and over will only result in Google seeing you as a spammer.
Another important SEO tip is to use long-tail keywords when creating content. Long-tail searches indicate a buyer’s urgency, and they’re a great way to give search engines juice. If your content isn’t optimized for long-tail keywords, you’ll struggle to rank for competitive terms.
Search engines are becoming smarter than ever. They’re able to detect keyword practices that sacrifice reader experience, so it’s important to keep up with the latest trends in SEO. The more in-depth your content, the more juice you’ll get from long-tail searches.
Another key point to remember when creating on-page SEO is that it’s not about exact match keywords. Your goal is to create content that’s relevant to your target audience. In addition to using long-tail keywords, you should also try to find semantic keyword variations. This will help search engines better understand the context of your images.
Local SEO
Whether you’re looking to make your local business more visible online or to increase your local search ranking, there are a few important things to remember. These local SEO checklist items can help you dominate your local search.
The first thing you’ll want to do is make sure your business information is accurate. This includes your business name, address and phone number. You should also keep these details consistent across all your web pages. Providing false information may expose your site to penalties.
You should also have a Google Business account, as you’ll need to respond to any negative reviews you receive. This account is also a great place to check to see any errors you may be encountering. It also allows you to see which keywords you’re ranking for.
You should also ensure that your website is mobile-friendly. Search engines are now taking mobile into account when determining local rankings, so you need a site that can adapt to any device. This will create a positive user experience. You should also make sure that your business listings are consistent, as consistency accounts for 7% of local pack rankings.
Finally, you should have a content calendar, so you can plan out your content for the coming months. This will help you create content for different seasons and help you increase your seasonal content rankings. You can also use a tool like Moz Local to remove duplicate content on your website.
You should also include localized keywords in your title tags and meta descriptions. These are the first things your potential customers will see when searching for your business. This is a great way to attract more customers. You should also make sure that your NAP (name, address, and phone number) is correct, as this will increase your chance of ranking on the first page.
You can also add a Google Map to your website, as more than 1 billion people use Google Maps every month. This will help you identify your business and provide a more streamlined experience for your customers. You can also include a map on your contact page or about page.
If your business is listed in Google My Business, you should be sure to update this listing regularly. This can include a link to your website and business information such as your hours of operation, staff members, and more. You can also use videos and photos on your business page to attract local customers. You should also ensure that your business has a positive review score, as this can help you attract more local customers.
You should also make sure that your website is responsive and well structured. This will ensure that your website looks great on mobile devices, and that users are able to find the information they need easily.
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