Getting your website ranked high in search engine results is essential to your e-commerce business. This means that you need to build a network of backlinks to your site. This is done in a variety of ways, such as creating content that is informative and relevant to your industry. You can also create links to your website from other sites, such as affiliate links and high-domain-authority websites.
Backlinks from high-domain-authority websites
Getting backlinks from high-domain-authority websites for e-commerce link building can help your website rank higher on SERPs. But you must make sure that you are working with quality sites. These links are one of the most important factors that contribute to your site’s rankings.
You can generate backlinks by generating quality content and publishing it on your site. This is an easy way to get high-quality links. You can also use social media to drive additional traffic to your site.
Brand mentions are another popular way to generate quality links. When a blogger mentions your company or product, they usually include a link to your site. This is a good way to create long-term relationships with other website owners.
A helpful resource to find mentions of your business is the BrandMentions app. You can also use the Help a Reporter Out tool to request links from journalists and bloggers. You can also contact companies like Hibu, which offers free consultations and backlink building services.
For local businesses, you may want to check out sites like BrightLocal. Its reputation manager and backlink checker allow you to monitor your SEO campaign.
You can also get links from large brands, which tend to have a lot of domain authority. These websites are trusted and have a good track record.
If you are a new business, you should make sure that you have a solid search marketing strategy. This is important to ensure that you are getting the right amount of web traffic and converting that web traffic into leads.
Using e-books to build backlinks is a great way to accomplish this. These books are typically published as PDFs, which makes them easy to link to other content on your site. You can also share these e-books on social networking sites.
In addition, you can always ask for links from people in your network. Those who are in your network will be more likely to post links to your site. It is also a good idea to follow up on requests for links.
Informational content
Creating informational content is a great way to kickstart your link building strategy. The information you provide should be informative, unique, and high quality. You should also keep in mind the target audience.
You should also think about how the information you are providing can be used by your readers. One way to do this is to make sure that your content provides a natural conduit to the product pages. For example, you could create a “how to” guide that provides step-by-step instructions for a particular activity. This will not only be useful to your readers, but will also give you a natural path to the specific product page.
You should also consider a number of different link building tactics. This will include contacting other businesses to see if they would be interested in partnering with you. These relationships can help you increase your link profile while generating revenue for your business.
Another good link building tactic is to build links to your blog. Blogs provide a natural pathway to the product pages. You can also use your blog posts to reference other web content, such as news outlets. Including links to your blog on other websites’ sites can help your links multiply and increase your traffic.
If you don’t have a blog, you can create an infographic or a video. This type of content has the potential to be featured on Google’s search results, drive high click-through rates, and offer valuable insights.
Other types of content to consider for your link building campaign are graphics, tutorials, and guides. These are all well-written pieces of content that are likely to get you noticed. However, be sure to make the content interesting.
The best link building tactics will be ones that suit your brand and your target audience. For instance, if you are a fashion retailer, you can link to relevant product lines and categories. You can also create videos to explain a product’s benefits. This content can be funny, educational, or both.
Linking to other websites can also help boost your ecommerce SEO efforts. You can do this by linking to other relevant high-quality sites.
Blogs
Creating a blog is an effective method for e-commerce link building. A well-constructed blog allows you to post a variety of content. These include articles, videos, and other forms of content that engage customers and increase your site’s visibility. These pieces can be referenced in other sites’ content and thereby help improve your search engine rankings.
Another great way to increase your site’s visibility is through social media. You can post your links on Facebook and Twitter and promote your e-commerce business. You can also repurpose your blog posts into other content formats such as videos. This can also drive higher click-through rates.
If you’re a retailer with a website, consider offering free samples of your products to bloggers. If they are high-value items, they may be motivated to write a review in exchange for a free sample. This will help show your store’s quality and get you some free, valuable links.
Niche review websites are a good source of linkable content. These types of sites are highly authoritative and can deliver powerful backlinks from the authority standpoint. However, you should always check with the webmaster to be sure that the site is not spammy.
When you write a blog, make sure that the content you’re creating is relevant and high-quality. The more valuable and interesting your content, the more likely it is to attract a link.
If you’re a retailer, it’s important to create a blog section. Using a blog to host your content will help you gain traffic and build brand awareness. You can create a variety of articles, guest posts, and video content to promote your expertise. You can also participate in industry-related events and engage with other influential blog posts.
You can also use white hat SEO to share link-worthy content directly from your site. By offering a high-quality, image-based article, you can recycle some of your best performing content and increase your site’s link profile. If you do this successfully, you can easily kickstart your e-commerce link building campaign.
You can also use FAQ pages for link building. These pages address common questions and issues that customers encounter. If you create a page for this, you can make it easier for people to find your answers and share them on social media.
Affiliate links
Using affiliate links to drive traffic and sales is an effective tactic for ecommerce marketing. However, it is important to know how to make the most of your link building strategy.
Depending on your product or niche, the earning potential of your affiliate program will vary. You must invest time to develop an audience. This will help to boost your chances of conversions.
There are several methods you can use to improve your ecommerce link building campaign. One of the most common ways is to monitor mentions of your products. By doing this, you can track which articles are linking to your website and if the links are relevant.
Another strategy is to contact people who have written reviews of your product. Many review sites are affiliated with other businesses. You can contact these businesses and ask them to link to your site. This is a great way to gain additional links and build your brand recognition.
You can also build links through your blog. By writing informative articles on topics related to your product or industry, you can increase the exposure of your ecommerce store. If you are a retailer, you can share information about the latest fashion trends, or provide tips for choosing the right clothing.
You can also promote your products through your social media accounts. If you have a large following, it will increase your chances of converting visitors into leads. You can also publish eBooks that go in-depth on certain topics. These eBooks can act as lead magnets, and you can include an affiliate disclosure in the title.
You can also create a resource page for your ecommerce store. This page will help to establish your knowledge as an authority in your field. It will also allow customers to move smoothly from one area of your store to another.
Aside from the usual tactics, you can also do some ecommerce link building by reclaiming old 404 links. This will not only protect your link, it will also ensure that you do not have to worry about malicious users trying to steal your commissions.
