If you want to run a competitor link analysis, you can do it in three steps. First, you’ll need to pull your competitors’ backlink profile into Majestic, Open Site Explorer or a third-party tool and analyze it. You can then reverse your strategies, and finally you can take the information you’ve gathered and create a plan to grow your SEO campaign.
Pulling a backlink profile from Open Site Explorer
If you’re looking to get a better idea of what your competitors are up to in the SEO game, try pulling a backlink profile from Open Site Explorer. This can help you analyze your own backlinks and find potential link building opportunities.
The first step to pulling a backlink profile from Open Site Explorer is to identify your target domain. Typically, you will enter the domain in the URL field.
After a short pause, you should see a list of links in the search box. You must verify that each link is from an external source. In addition to checking to ensure domain authority, you should also evaluate the anchor text of each link.
Next, you’ll need to assess whether or not the link is useful for your site. You can do this by evaluating the trust flow. This is measured on a scale of 0 to 100 and measures how close a link is to an authoritative source. If a site has a zero trust flow, it could be a spam site or an unknown site.
To further analyze backlinks, you will need to sort the list by domain. This can be done using an Excel spreadsheet. You want to include all the information you have about the site: name, author, domain and URL. You can rank the links to see what types of backlinks are most relevant to your site.
Another great feature in Open Site Explorer is that it will give you a general idea of the authority of your sites. It provides a score for each link, and you can choose to download a CSV file that you can import into Excel. You can also access detailed elements for specific keywords.
If you need more detailed link data, Moz Link Explorer is a powerful tool. It has more data than ose and is easier to use. You can sign up for a free trial to see the data for yourself. It has tons of content ideas, PPC ideas, and audience targeting ideas.
Analyzing the backlink profile
One of the most important aspects of any SEO strategy is competitor backlink analysis. This can help you identify how your competition is leveraging links to move up in search results. You can use this information to create a competitive advantage.
There are several free tools available to analyze a competitors backlink profile. However, there are also paid options that can offer more detailed analysis.
Some of the more popular tools include Ahrefs and Semrush. These sites allow users to enter a domain and then run a search. They will provide you with a report on website ranking and domain authority. You can also check the number of referring domains and the total number of backlinks.
Link profiles can be used for many different purposes, from competitive analysis to tracking reach growth. Experienced analysts will see a pattern in the titles and anchor text of the links.
This type of analysis allows you to identify lost opportunities. This could include domains or publishers that mention your competitor frequently. These sites can provide you with highly valuable information.
You may not be aware of how many domains your competitors are linking to. If you haven’t checked recently, this is a good time to do so.
Another benefit of analyzing a competitor’s backlink profile is that you can identify sites that are not indexed by Google. If a site doesn’t show up on the SERP, it could be a dead link. This can have a huge impact on your backlink strategy.
Finally, you can use the data to improve your sites’ backlink profile. This can boost your rankings and even increase your referral traffic. Getting these benefits can be a great way to demonstrate your thought leadership.